Escazu...Is It Better Than The Coast?
Escazu of the central valley is located in one of the most desirable business and residential locations in Costa Rica. It is approximately 10 miles west of downtown San José, the capital of the country and approximately 15 minutes driving time from the main international airport. That makes this area hot for condo and hotel development. But what makes Escazu better than the coast for developers? - A sizeable workforce of 900,000 people that commute to this area for employment and job opportunities. The jobs are readily available due to the nearby Business Forum Complex, local shopping malls and recreation attractions.
- Near the main international airport where most of the international and in-country flights depart from.
- This area is the one of the better upscale neighborhoods. Quite a few expatriates from the U.S. and Canada live here.
- This area is close to quaint old style towns with small village attractions as well as ready access to the nearby hills and mountains of Cerro de Oro.
So what type of market segment should developers target? The Business Traveler The Business market is growing rapidly and this niche market will be enhanced even more after the Costa Rican government adopts Central American Free Trade Agreement, DR-CAFTA (DR-CAFTA is designed to reduce trade barriers between the United States and five Central American countries and the Dominican Republic, reducing or eliminating duties on goods shipped between the United States, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua and the Dominican Republic). The business traveler is characterized by an average stay of 4 - 5 days (average for Costa Rica is 11.5 days). In addition, Escazu is located in close proximity to the rapidly growing business district. This market is known as the "corporate" segment, with the visitor on a shorter stay balanced by the person seeking a mix of business and vacation activities. The Vacation Traveler & Tour Groups This market is characterized by stays in the country of 6 - 12 days. Since this part of the country is considered a prime climatic region of the world, it is ideal for year-round tourist activities.
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